Have a clear strategy before starting the test
When you decide to do an A/B campaign, the first thing you should do is make a plan of what you want to achieve with your test.
Why? An A/B campaign without a target will be as good as throwing a dart with your eyes closed. A recent study says that 74% of marketers who had a structured plan achieved better conversion rates than those who did not.
Quick tips:
For example, if you want to increase your open rates from 20% to 30%, think of different ways to achieve this. One possibility is to ask customers what topics they would like to receive information on when they subscribe to the mailing list to receive your newsletters.
Sending periodic surveys with Zoho Survey also lets you know whether your audience finds your content relevant or not.
With Zoho Campaigns A/B campaigns you will reach your audience more effectively and improve your newsletter open and click-through rates.
In addition, with a defined strategy you can benefit from this interactive channel so that your recipients are the ones who tell you what type of content interests them the most.
If you want to know more about Zoho Campaigns, please contact us.
  [minti_button link=”http://www.expertizen.com/arg/zoho-crm-partner/#contact-form” appear=”true” color=”orange” size=”full”]ComunÃquese con nosotros para una prueba sin cargo[/minti_button][vc_row][vc_column animation=”fade-in-from-left” width=”1/1″ delay=”300″][vc_column_text]
