[vc_row][vc_column][vc_column_text]Utilizar un CRM tiene diferentes ventajas que lo hacen una pieza clave para la estrategia de ventas. Pero primero,

What is a CRM?

In the literal sense, a CRM is the abbreviation for Customer Relationship Management. Customer relationship management and therefore the future of every business. A CRM is essential in any business, since the optimal management of the relationship with contacts and customers throughout their buying process should be a priority strategy. Why? Because sales depend on that relationship. That is why it is a necessary tool regardless of the size or type of business.

Sales are not achieved with a first impression. Trust with a prospect is built and the relationship with them is nurtured. We can expect this job to be simpler with a CRM.

The CRM software is just the tool, which has to have everything we want to add to our strategy, to make it a reality.

When is it a must to use a CRM? When there are many contacts and they come from different media, from social networks to the phone, because there is no other way to manage everything.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column text_align=”center” width=”1/1″][minti_button link=”http://www.etixen.com/es/contacto/” target=”_blank” color=”color-2″ size=”medium”]QUIERO MÁS INFORMACIÓN[/minti_button][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Ahora bien, además de ser una pieza fundamental a través de la cual ver y actuar en el negocio ¿Por qué otras razones es importante utilizarlo?

Facilitates decision making 

With a CRM you can access all your data in a clear and organized way. It is essential to have all your customer information in a single database. This allows you to get a complete view of the business, current, past or potential customers.

It also makes it easy to add new records and edit existing ones in an orderly fashion and with a common method for each member of the business.

An efficient CRM must have an analytics module, where you can collect all relevant business information, segmented and updated in real time. With a quick snapshot every day, you can make decisions more easily, quickly and with the possibility of success.

Obtains information in real time

A lot can change in a short period of time. That's why having global business data in real time is important.

One of the advantages of CRM is the possibility of obtaining instant information, allowing you to be alert about the status of each action. For example, of the actions that have been successfully completed in order to replicate the same formula in the next ones, or of those that have not worked well in order to finish them immediately.

Also, a CRM that includes marketing tools and campaigns allows to increase the importance of it. It will be more effective thanks to the automation of tasks, such as sending mass messages to segments of interest or capturing leads through web forms, among others.

Optimize the sales funnel

The effectiveness and productivity it adds to the sales cycle is one of the most useful advantages of having a CRM. This is largely achieved by having history, documents and files in one place. But at the same time, it also speeds up some actions, such as data entry or the simultaneous follow-up of many contacts with automated tasks.

What will this enable? Increase and improve the identification of business opportunities. And then it will help increase the conversion of those opportunities into sales because of the relationship that has been formed with the contact.

Also, by identifying at what stage of the sales process each contact is in, and how the funnel is developing, it is possible to make improvements.

Without a CRM, many opportunities may go unnoticed and the highest value ones may not be prioritized. In addition, when there are several in a team, opportunities may be identified, but then the members act uncoordinated. You won't know what everyone is doing and what the next action is. If your company still does it with Excel, we tell you why you should use a CRM and not Excel.

Ease of information search

More efficient customer service.

You will no longer lose documents, conversation threads or follow-up continuity. The moment the customer contacts you, you'll know what to say.

With a CRM you can access from anywhere to the file of each customer / company to provide an answer to their requests and avoid their abandonment. In this way, the potential customer will end up trusting the business until you get him to be a recurring buyer and become loyal to the brand, having a close and individualized relationship.

Simplifies teamwork

A CRM means better coordination of teams and resources. Why?

It allows you to know who is in charge of each lead, what interactions it has had (and by which means) and its position within the sales funnel.

For managers, it is easy to see which tasks remain to be accomplished, which have been successfully completed and avoid duplicating efforts or leaving important actions unattended.

We recommend you to read how to measure productivity with Zoho CRM

One of the most used CRM in Argentina is Zoho CRM, in Etixen we configure it according to your goals and you can get a free trial.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column text_align="center" width="1/1″][minti_button link="http://www.etixen.com/es/contacto/" target="_blank" color="color-2″ size="medium"]I WANT TO CONTACT ME[/minti_button][/vc_column][/vc_row][/vc_column][/vc_row]