[vc_row][vc_column][vc_column_text]Today we live in a world where all decisions are made with previously analyzed data. However, that data is of little use without a context and an overview that allows us to fully understand and analyze it.
From this arises the Storytelling of data, establishing a narrative that provides a detailed context about the data to be analyzed.
Why did the need to use Storytelling arise?
The visualization of panel data has become a must. Must within Business Intelligence (BI). But it is scarce to present them without briefly explaining details, trends, opportunities, problems, among others. It is essential to make decisions and have a complete understanding of the analyzed topic.
How to create a good data Storytelling?
We understood the importance of it, but how do we start? How do we start? What should we take into account? First of all, you need the ability to create compelling narratives that drive action.
So, alphabetizing the data and having a general knowledge:
- Choose the audience: It can be internal, external or both.
- Set up a configuration: Using, for example, sales volume or revenue trends over the past 12 months.
- I described the root causeIt is important to be able to explain the reasons you have for the observations you make.
- Propose the way forwardThese can be suggestions corroborated with data forecasts.
These steps can be performed manually but you can also get help from artificial intelligence (AI) through frameworks that allow in-depth data storytelling at scale.
Improve decision making with Data Storytelling + AI
How to achieve it? Simple: With Zoho Analytics. A BI and analytics platform that works together with Zia (AI). Thanks to the following features you can become an expert in Data Storytelling:
Advanced slide presentation:
Together with Zoho Show you can create an immersive presentation by combining Zoho Analytics data and narrative elements to make your story more compelling and engaging. This will help you keep the audience's attention when presenting.
Analysis portals
If you want to go even further, you can publish reports and dashboards along with text and visual elements on a microsite. This can be created with templates offered by Zoho or you can make your own one with the portal builder.
Automatic storytelling
We get to the big benefits of AI, Zia Insights provides processed information in the form of Storytelling. In addition, it details trends of importance to your business and can be automatically generated through data visualizations. data visualizations. Undoubtedly, it simplifies the work of any analyst.
Answers with AI
Ask Zia is an AI-powered assistant that answers questions with data visualizations and data visualizations containing automatically generated actionable information. This way, you will always have a "best friend" to consult. Simple, fast and concise.
Storytelling is a trend that is here to stay in the BI world. Thanks to it, it is possible to appeal to human emotions, thoughts, achieving inspiration to make the right decisions at the right time.
