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The solution to generate leads
Web forms are the most common tool used by organizations for lead generation. When the lead submits the form, their information is captured by the CRM. It is then taken by sales reps for subsequent follow-up and development processes.
Most of the time, companies have different websites that help them to focus on a wider audience and generate more leads. They can be generated by campaigns, products, launches and different actions.
Analysis of the form What to consider? Why?
The process should not end there. It is important to analyze the performance of each web form to understand if they serve the intended purpose. There are different parameters that can help determine performance:
- Number of visits to web forms
- Number of presentations
- Percentage of fields normally filled in the form
- If potential customers have agreements associated with them.
Clear benefits
- Most of the fields such as Date of birth, correspondence address, website and company name were not completed. Only the simple and personal fields were filled in.
- Most of the forms were sent from Argentina, Peru, Chile and Brazil.
- The lowest number of forms submitted was from Canada, Norway and Spain.
A simple way to analyze them: dashboards.
In Zoho CRM you can get the information very easily.
- You must go to Configuration > Developer Area > Web forms
- Click on More statistics ...
There, you will have different sections to analyze.
General form analysis allows you to understand form behavior and compare web forms in a module to identify the most successful one.
Continuing with the example, the following dashboard would allow Zona Inc to know quickly and visually which countries should encourage the submission of the form.
On the other hand, they could also know if the leads that come from the countries with the highest number of forms sent, effectively become sales and are profitable for the company with the following dashboard.
Does your company analyze its forms and have you made improvements to them? In Etixen we can help you to have all the information in one place.
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