The new Zoho Campaigns is here!

Zoho has developed the new Zoho Campaigns with this in mind, and it is available to all users as of 12/20/2017.

Here are some of the highlights:

A new look.

This is the most obvious change you will notice when you switch to the new version. Our refined interface is designed to improve the user experience and help you reach your goals faster.

Drag, drop and deliver.

Email template design is one of the main factors that determines your success. The new editor enables complex and responsive template designs through a simple drag-and-drop interface. The template gallery is also loaded with a number of new designs for almost every occasion.

• Preview layouts on multiple devices: we have partnered with Litmus so you can see how your templates look on various devices and systems before sending your campaign.
• Design to improve interaction rates: Adding pre-header text, attachments and links to social media profiles is easier than ever.
• Template version: each template iteration is saved so that you can search the history behind your final design.

Personalization when reading e-mails

Personalization goes beyond first and last name. More subscribers will interact with your email if your messages appear to be written specifically for them. Dynamic content displays different sections of your template based on the information you have about your subscribers.

As a marketer, you can create multiple messages for different users, and Zoho Campaigns displays the most relevant content to them, right when they open their email.

Automation that works

Effective automation is a huge time saver for marketers. We've added a series of customizable autoresponders that put email campaigns on autopilot. The new version has many triggers and workflows that allow you to send follow-ups based on audience behavior and actions.

Reports to help you plan your next move

Performance reports are most effective when they guide your actions to increase conversions. Whether it's your mailing list status or subscriber engagement, you'll now see detailed reports at every level of a campaign. Once your campaigns are running, the customizable dashboard shows you a summary of your email marketing performance.

Email marketing that follows the rules

Zoho Campaigns has always provided tools that allow marketers to conduct permission-based email marketing. In this latest update, we are introducing email limits that can control how many emails a subscriber receives in a given period. You can set this based on what works best with your audience.

Be more organized

Our updates were designed to make the salesperson's life as easy as we can. The new version allows you to do your job as quickly and accurately as possible.

• User roles and privileges: you can now set permissions for different types of users working on your campaigns and define roles for the unique needs of each team.
• Folder and Favorites: lists, campaigns and reports can now be grouped so that you only see relevant information. Select your most frequently used page in your account to reach them with a single click.
• Management approvals: if you have more than one person working on your team, you can add managers to make final decisions on your email campaigns.

There is much more to explore in this updated version and much more to come in the coming days. We hope you like what we've built, and as always, we'd love to hear your feedback!