Zoho's Vision: Harnessing the Potential of AI
Generative Artificial Intelligence, mainly driven by OpenAI, has gained undisputed prominence in the business environment. Its capabilities to compose emails, summarize texts, respond to requests, among other tasks, make it a valuable tool to improve productivity and performance in companies.
In today's fast-paced world, AI has been the subject of polarizing debates, from those who believe it will revolutionize our lives to those who fear it could replace humans. However, Zoho takes an optimistic view and sees AI as an opportunity to improve productivity and business performance, rather than a threat.
Generative AI: What does it offer?
Generative AI has arrived on center stage thanks to the OpenAI push. This technology enables the automatic creation of diverse content, including text, images, video, audio, and more, from the analysis of user-supplied input. By significantly reducing the workload without compromising results, it becomes a powerful ally for business productivity.
Zia: Zoho's bet on artificial intelligence
Zoho is not satisfied with just integrating generative AI, but goes one step further with Zia, its artificial intelligence assistant. Zia automates predictable and repetitive tasks, provides sales predictions and recommendations, analyzes sales performance, and optimizes email activities, among other functions.
The fusion of ChatGPT and Zia's capabilities enables world-class business results. OpenAI understands and responds to human language, generating readable and contextually appropriate responses to satisfy user requests.
Imagine what it can do!
- Create content based on provided keywords.
- Summarize extensive content in a concise manner.
- Adapt the tone of the content according to your audience.
- Analyze feelings expressed in texts.
- Improve grammatical content for clarity and consistency.
- Optimize titles and headings for greater impact in your communications.
- Generate relevant responses from incoming text entries.
- Retrieve contextually relevant content to provide more accurate answers.
How to start enjoying these benefits
To take advantage of these benefits, simply bring your OpenAI API key to the Zoho ecosystem and start using ChatGPT in various products. It is important to note that, for the moment, this feature is in Beta and is not available in English.
Optimized writing and customer management in Zoho CRM
The integration of OpenAI in the CRM provides several advantages that allow speeding up the drafting process, improving efficiency in customer service and optimizing information management. The following are the main functionalities:
- Fast and accurate email writing: Lets you generate emails automatically from scratch, saving time and avoiding unwanted manual errors.
- Easily update existing e-mails: With Zia, you can take advantage of suggested prompts to reword, grammar check and adjust the content of already drafted emails, or apply custom prompts as needed.
- Effective email template design: The integration makes it easy to automatically create content or modify existing templates, saving effort in proper structuring.
- Efficient management of customer information: Allows you to refine individual notes, summarize them with a professional tone or formulate them as sets of data points to present relevant data in an accessible way. You can also collect relevant information from the web for more effective customer care.
Optimized resolution times in Zoho Desk
Agents can now quickly understand and summarize long incoming tickets, speeding up responses and improving customer service. Relevant articles are automatically pulled from the knowledge base, enabling accurate and satisfactory responses to customers.
Tone recognition for more empathetic care more empathetic attention:
Thanks to ChatGPT's intelligence, Zia is able to recognize and capture the emotional tone of incoming tickets. This functionality helps service teams to respond more empathetically and proactively to customers' needs, resulting in a more satisfying customer experience.
Empowering creativity in Zoho Social
Automatic content generation based on keywords and questions speeds up the process of creating posts, Twitter threads or Instagram captions, making it easier to keep multiple brands active.
Content customization and refinement:
Zia's "Regenerate" functionality enables fresh, new content at every click, providing the opportunity to edit and optimize content until the desired result is achieved. This tool allows users to create exciting content quickly and effectively, giving them a significant competitive advantage in the world of social media.
