[vc_row][vc_column][vc_column_text]Un usuario comprometido no te comprará una vez, si no que regresará y correrá la voz a otros también. ¿Vale más que un usuario que compra una sola vez? ¡Claro que si!

The effort to obtain them is worthwhile, and to do so, user participation must be increased.

First things first:

What are user engagement and user participation?

Simply put, user engagement is the personal connection a brand creates with its customers, making them feel more meaningful to the organization and less transactional. In this way, they will participate more.

This is a task for the entire organization, which must go hand in hand with each department.

Why is user participation essential?

User attention is a finite resource, especially when unlimited content is out there competing for the same user's attention. Therefore, it is vital to approach them correctly; otherwise, they will leave.

According to PwC's "Experience is Everything: How to Get It Right" survey, 73% of customers say that the experience created by a brand plays a critical factor in their purchasing decisions. This means that engagement or user experience, when done right, will create an influx of repeat customers, attract referrals and improve subscription levels.

How to increase user engagement with Zoho SalesIQ?

 How do we achieve an exceptional user experience that exceeds expectations?

Let's talk about some of the best practices that can be easily performed with a customer interaction platform like Zoho SalesIQ.

• I offered a comprehensive experience
  What happens if a user encounters a problem in the middle of setting up your product? Technical staff is unavailable, and users don't have or want to take the time to read help articles. SalesIQ offers response bots that use the resource library to address user concerns, reducing the average resolution time.
• Provide Live Chat Support
  SalesIQ's live chat feature helps initiate conversations with prospects during the most critical period of their buying decision and gives them the reassurance they are looking for.
• Keep the human interaction
  The human touch still dominates the show. Complex queries and complicated explanations still need to be handled through personal interactions. SalesIQ supports voice calls and screen sharing within your chat window to exchange visual details and guide customers through product demonstrations.
• Implement chatbots
  People don't wait and creating a chatbot is an excellent solution. Especially if you have more inquiries than staff. This is simple with the no-code bot generator, where all you need to do is create a flow for your chatbot using Zoho Sales IQ's drag-and-drop interface and type in your bot's responses.
• Understand your users' needs and interests
  Understand who your visitors are (their traffic source, geographic location, real-time website interaction, number of visits to their website, among others) to measure the likelihood of a purchase. Zoho SalesIQ provides a ring view with quick information about all visitors segregated into hot, warm and cold leads.

Have you already measured and optimized your user engagement? Who is attending your website? To configure Zoho's custom solutions, we can schedule a free demo and survey to find out exactly what you need.

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