"Why should I use Email Marketing?"

The first answers usually are:

To know the interests of your potential customers
Communicate how your company can help them
To build customer loyalty...
These are the main reasons why this digital marketing technique is used. But to ensure success and the achievement of your goals, in addition to having a well-defined marketing plan, you must have the right tools and know how to get the most out of them.

Therefore, the first thing many companies look for is an email marketing management tool, such as Zoho Campaigns, which allows them to design and send newsletters, segment contacts and extract reports to improve the following actions.

But this is not always enough. The perfect partner for Zoho Campaigns is Zoho CRM since both tools are integrated to increase the efficiency of our email marketing, to have a better follow-up of the campaigns and of the different phases that leads and contacts go through in the sales funnel.

If you want your email marketing actions to be as efficient as possible, here are 8 reasons why you should use Zoho:

1.  Synchronize your contacts automatically from Zoho CRM to Zoho Campaigns.
2. Create autoresponders based on special dates. Who doesn't like to be congratulated on their birthday? Pamper your customers with this type of action and with minimum effort.
3. Perform remarketing actions against users who have opened your newsletters, against those who have clicked on a certain link or against those who have not even opened it.
4. Take advantage of integrations: apart from Zoho CRM, Zoho Campaigns integrates with many other Zoho and third-party tools: social networks, Google Analytics, Shopify...
5. Make decisions based on visual and detailed reports.
6. Know the status of your newsletters at all times using the Zoho Campaigns mobile app.
7. Design your own templates, use already designed responsive templates or import your own HTML templates.
8. Manage all your social media campaigns and fan pages without leaving Zoho Campaigns.

If you want to know more about the synchronization between Zoho CRM and Zoho Campaignsplease contact us.